The National Literacy Trust has announced Frank Lampard as an ambassador for their work. The footballer, father and author of the ‘Frankie’s Magic Football’ books will support the charity’s work to raise the profile of literacy in the UK and motivate disadvantaged children to read.
Lampard who is currently playing for Manchester City Football Club, has been a long-standing supporter of the National Literacy Trust’s football and literacy work. He played at Chelsea Football club for 13 years where he was Chelsea’s Reading Star in the charity’s Premier League Reading Stars programme last year and joined children’s author Cressida Cowell to officially launch the scheme at Chelsea FC in March 2014.
Lampard has renewed his role as a Premier League Reading Star for 2015, representing Manchester City. As part of this, Frank talks about his favourite books and sets reading challenges via an online video. These challenges are used to support over 30,000 children in schools and libraries who are taking part in a ten week reading intervention with Premier League branded materials, including certificates, wristbands, reading journals and wall charts.
Having a man like Lampard become National Literacy Trust ambassador is a very encouraging thing as many children look up to Frank as being a football legend and a role model to follow. He has a very positive impact on children and young adult’s lives so by him doing this will inspire and motivate underprivileged children to read and to promote the profile of literacy in the UK.
Posted By: Maidstone - 19th Mar